Welcome to the twenty-third post of the Great Writing Challenge of 2012. Five days a week for six months, I will be given a topic to write about. The stipulation: it must be 250 words (or more), and positive in tone. If you would like to suggest topics for me to write about, please email me at TheRebeccaProject [at] gmail [dot] com. Walk into any beauty store, and you’ll find lotions and potions and paint and perfume for anything and everything. But when did we start needing all of this stuff? And does anyone ever finish eyeshadow? Make up: is it self empowering or simply false advertising?